Young New Zealanders Viewing Sexual Violence - Stage 1: This report is the first component of our research and consultation project exploring the effects of viewing sexual violence in mainstream commercial media such as movies, TV shows and games. Sexual violence is a complex social problem and its depiction and impact on audiences is not well understood, particularly with respect to young people...
30 Jun 2016
We commissioned Colmar Brunton to carry out a survey of the public’s views about, and understanding of, the classification system - and about New Zealanders' changing media use habits.
This representative survey of 1,000 people found that New Zealanders continue to have a high level of trust in the classification system, despite a rapidly changing entertainment media environment. This research...
The Government is currently undertaking a review of content classification in New Zealand, with one potential outcome being that all content could use the same set of content warnings or classifications in the future, regardless of format or medium. Results of recent research by UMR commissioned by the Classification Office indicate there is widespread public support for one classification system...
It's important for the Classification Office to keep up to date with how New Zealanders think about and use the classification system. This is why we asked UMR Research to include some questions from us in their October 2015 Online Omnibus survey. We asked how people are guided by restricted classifications when making viewing choices. We also asked if people would like to see these...
This analysis compares the classifications assigned to films and games by different countries. Classifications around the world can be substantially variable as are the symbols, names and meanings used on classification labels. It is interesting to find out what is similar and what is different between New Zealand's classification system and those of other countries.
Young New Zealanders are one of the groups most affected by the decisions of the Classification Office. This set of research reports explores this group's perceptions of the harm that can come from the content in films and games, and the systems set up to regulate and restrict access to this content.
The research is divided into three components:
Young People's Perceptions of Media Content...
The classifications assigned to films and games by different countries are substantially variable as are the symbols, names and meanings used on classification labels. Nevertheless, it is interesting to compare New Zealand classifications with those of other jurisdictions, to find out what is similar and what is different between us.
UMR Research included questions in an online omnibus in January 2013 to help us understand public attitudes to classification labels and whether people are guided by them when making viewing and gaming choices for themselves and younger people in their care.
The purpose of this literature review was to compare New Zealander's views of classification and rating labelling systems with overseas respondents' views from research published in the past 10 years (2002-2012). Published research was collected primarily from agencies in Britain, Ireland, the United States, and Australia.
This qualitative study presents the views of 23 participants who told us their thoughts on the current classification system, how they use it in making decisions about films and games for themselves and young people, and what their ideal classification system would look like. The study expands qualitatively on the findings of a major survey: Understanding the Classification System - New...