Privacy survey 2016

The Privacy Concerns and Sharing Data survey was commissioned by the Office of the Privacy Commissioner and conducted by UMR Research from 30 March to 18 April 2016.

The margin of error for a 50 percent figure at the 95 percent confidence level for a sample of n=1000 is approximately ±3.1 percent.

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Commissioning agencies
UMR Research
Date of last publication
May 2016

Methodology

Section A (Data privacy concerns) and B (Privacy Commission awareness ratings):

  • Results in this report are based upon questions asked in UMR Research’s nation-wide omnibus survey.  This is a telephone survey of a nationally representative sample of 751 New Zealanders 18 years of age and over.
  • The survey was conducted from 31st March to 6th April 2016.
  • The margin of error for a 50% figure at the 95% confidence level for a sample of n=751 is approximately ±3.6%.

Section C (Data sharing concerns), D (Sharing data, sensitive information and willingness to share) and E (Data portability):

  • Results in this report are based upon questions asked in UMR Research’s SayIT nation-wide online omnibus survey.  This is a survey of a nationally representative sample of 1000 New Zealanders 18 years of age and over.
  • The survey was conducted from 30th March to 18th April 2016.
  • The margin of error for a 50% figure at the 95% confidence level for a sample of n=1000 is approximately ±3.1%.
  • All numbers are shown rounded to zero decimal places. This means that the specified totals are not always exactly equal to the sum of the specified sub-totals - they are calculated from raw numbers and then rounded to 0dp.  The differences are seldom more than 1%.
  • While we have tried to replicate the methodology as best as possible, comparisons made to overseas data should be treated as indicative only.
  • Demographic comparisons listed are the most notable significant differences.

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