This report combines a range of administrative information from 2013 and 2014 on licensed premises that sell alcohol, including electronic transaction data (i.e. EFTPOS and credit cards). The research examines patterns from this information on the sale, supply and purchasing of alcohol (but not consumption of alcohol). Patterns of alcohol purchasing are examined by licence type and category, demographic characteristics of cardholders, and the timing, frequency and $ value of purchasing at these venues.
The objective of this research is to draw together information on:
- the patterns of alcohol purchasing by segments of the community, where segments relate to gender and age group combinations – also referred to as ‘market segments’ (demand-side);
- the roles of each type of licensed outlet in meeting demand for alcohol (supply-side); and
- changes in patterns of purchasing at licensed outlets which are evident in the 12 month period following the introduction of the SSAA.
By linking this demand-side and supply-side information through a combined framework which enables assessment from different perspectives, the research provides a robust base for understanding the current (2014) situation, and to monitor early changes as the effects of the SSAA unfold